To excel in exceeding customers’ expectations by delivering value in the most innovative and dynamic way to become the most preferred brand in Arabian traditional wear industry by reaching the future first in gulf region



Our mission is to be Gulf’s most innovative Abaya & Sheila company. And to enhance the confidence of our customers, by creating superior experience, constantly improving customer service and exceeding their expectations.


Core Values:
Honesty, Integrity, Innovation, Trust, Respect, Quality, Passion